/* ============================================================
   SEO Marrakesh — SEO Marrakech
   Light, warm, editorial. Majorelle blue accent.
   ============================================================ */

:root {
  /* Surfaces & ink */
  --sand:        #F7F2E9;  /* page background — warm sand */
  --surface:     #EFE7D5;  /* denser sand surface */
  --surface-2:   #FBF8F1;  /* lifted card (near white, warm) */
  --ink:         #1B1813;  /* near-black warm ink */
  --muted:       #6B6357;  /* attenuated text */
  --border:      #E4DAC6;  /* warm border */
  --border-soft: #EDE4D2;

  /* Accents */
  --majorelle:   #3A47D5;  /* primary — Majorelle blue */
  --majorelle-l: #6E78F0;  /* light accent */
  --majorelle-d: #2A35A8;  /* darker, for hover/press */
  --clay:        #C2603C;  /* secondary — clay/terre, used sparingly */
  --clay-soft:   #E8C9B8;

  /* Tints */
  --majorelle-wash: #ECEEFB;
  --clay-wash:      #F6E9E1;

  /* Type families */
  --font-display: "Space Grotesk", system-ui, sans-serif;
  --font-body:    "Inter", system-ui, sans-serif;
  --font-mono:    "Space Mono", ui-monospace, monospace;

  /* Type scale (fluid) */
  --t-eyebrow: 0.8125rem;
  --t-body-sm: 0.9375rem;
  --t-body:    1.0625rem;
  --t-body-lg: 1.25rem;
  --t-h3:      clamp(1.25rem, 1rem + 1.1vw, 1.6rem);
  --t-h2:      clamp(2rem, 1.4rem + 2.6vw, 3.4rem);
  --t-h1:      clamp(2.6rem, 1.6rem + 4.6vw, 5.4rem);
  --t-display: clamp(4rem, 2rem + 9vw, 9rem);

  /* Spacing rhythm */
  --gut: clamp(1.25rem, 0.6rem + 3vw, 2.5rem);
  --section-y: clamp(4.5rem, 3rem + 7vw, 9rem);
  --maxw: 1240px;
  --measure: 64ch;

  /* Radius */
  --r-sm: 8px;
  --r-md: 14px;
  --r-lg: 22px;
  --r-xl: 32px;

  /* Shadow — soft, light-mode appropriate */
  --shadow-1: 0 1px 2px rgba(27,24,19,.04), 0 2px 8px rgba(27,24,19,.04);
  --shadow-2: 0 4px 12px rgba(27,24,19,.06), 0 12px 32px rgba(27,24,19,.07);
  --shadow-3: 0 10px 24px rgba(42,53,168,.10), 0 24px 60px rgba(27,24,19,.10);

  /* Motion */
  --e-out: cubic-bezier(.16,1,.3,1);
  --e-io:  cubic-bezier(.65,0,.35,1);
}

/* ---- reset ---- */
*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  font-family: var(--font-body);
  font-size: var(--t-body);
  line-height: 1.6;
  color: var(--ink);
  background: var(--sand);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; cursor: pointer; border: none; background: none; }
::selection { background: var(--majorelle); color: #fff; }

/* ---- custom cursor (hidden when reduced motion / touch) ---- */
.cursor-dot {
  position: fixed; top: 0; left: 0; z-index: 9999;
  width: 14px; height: 14px; border-radius: 50%;
  background: var(--majorelle);
  pointer-events: none;
  transform: translate(-50%, -50%);
  mix-blend-mode: normal;
  transition: width .25s var(--e-out), height .25s var(--e-out),
              background .25s var(--e-out), opacity .25s;
  opacity: 0;
}
.cursor-dot.is-active { width: 46px; height: 46px; background: rgba(58,71,213,.16);
  border: 1.5px solid var(--majorelle); }
body.cursor-ready .cursor-dot { opacity: 1; }
@media (hover: none), (prefers-reduced-motion: reduce) {
  .cursor-dot { display: none; }
}
@media (hover: hover) and (pointer: fine) and (prefers-reduced-motion: no-preference) {
  body.cursor-ready, body.cursor-ready a, body.cursor-ready button { cursor: none; }
}

/* ============================================================
   Layout primitives
   ============================================================ */
.wrap { width: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gut); }
.section { padding-block: var(--section-y); position: relative; }
main { position: relative; z-index: 1; }

.eyebrow {
  font-family: var(--font-mono);
  font-size: var(--t-eyebrow);
  letter-spacing: .06em;
  text-transform: uppercase;
  color: var(--majorelle);
  display: inline-flex; align-items: center; gap: .6em;
}
.eyebrow::before {
  content: ""; width: 22px; height: 1px; background: var(--clay); flex: none;
}

h1, h2, h3 { font-family: var(--font-display); font-weight: 600; line-height: 1.04;
  letter-spacing: -0.02em; text-wrap: balance; }
h1 { font-size: var(--t-h1); }
h2 { font-size: var(--t-h2); }
h3 { font-size: var(--t-h3); letter-spacing: -0.01em; }
.lead { font-size: var(--t-body-lg); color: var(--muted); max-width: var(--measure);
  text-wrap: pretty; }
p { text-wrap: pretty; }
.accent { color: var(--majorelle); }
.measure { max-width: var(--measure); }
.measure p + p { margin-top: 1.1em; }
.prose p { color: var(--ink); }
.prose p + p { margin-top: 1.05em; }
.prose .lead-prose { color: var(--muted); }

/* Section intro block */
.section-head { max-width: 880px; margin-bottom: clamp(2.5rem, 5vw, 4rem); }
.section-head .eyebrow { margin-bottom: 1.25rem; }
.section-head h2 { margin-bottom: 1.5rem; }

/* ============================================================
   Zellige motif — thin 8-point star, simple geometry
   ============================================================ */
.zellige-rule {
  display: flex; align-items: center; gap: 1.25rem;
  color: var(--border);
}
.zellige-rule::before, .zellige-rule::after {
  content: ""; height: 1px; flex: 1; background: var(--border);
}
.zellige-star {
  width: 26px; height: 26px; flex: none; color: var(--clay); opacity: .85;
}
.zellige-watermark {
  position: absolute; inset: 0; pointer-events: none; z-index: 0;
  opacity: .5;
  background-image: var(--zellige-bg);
  background-size: 120px 120px;
  -webkit-mask-image: linear-gradient(to bottom, transparent, #000 30%, #000 70%, transparent);
          mask-image: linear-gradient(to bottom, transparent, #000 30%, #000 70%, transparent);
}

/* ============================================================
   Buttons
   ============================================================ */
.btn {
  display: inline-flex; align-items: center; gap: .6em;
  padding: 0.95em 1.5em;
  border-radius: var(--r-md);
  font-family: var(--font-display);
  font-weight: 500; font-size: 1.0625rem;
  letter-spacing: -0.01em;
  transition: transform .25s var(--e-out), background .2s, box-shadow .25s, color .2s;
  will-change: transform;
}
.btn-primary {
  background: var(--majorelle); color: #fff;
  box-shadow: var(--shadow-2);
}
.btn-primary:hover { background: var(--majorelle-d); box-shadow: var(--shadow-3); }
.btn-primary:active { transform: scale(.98); }
.btn-ghost {
  color: var(--ink); border: 1px solid var(--border-strong, var(--border));
  border: 1px solid #d8cdb6;
  background: rgba(255,255,255,.4);
}
.btn-ghost:hover { border-color: var(--majorelle); color: var(--majorelle);
  background: var(--majorelle-wash); }
.btn .arrow { transition: transform .3s var(--e-out); }
.btn:hover .arrow { transform: translateY(2px); }

a:focus-visible, button:focus-visible, summary:focus-visible, details:focus-visible {
  outline: 3px solid var(--majorelle-l); outline-offset: 3px; border-radius: 4px;
}

/* ============================================================
   Header / nav
   ============================================================ */
.site-header {
  position: fixed; inset: 0 0 auto 0; z-index: 100;
  padding-block: 1rem;
  transition: background .3s, box-shadow .3s, padding .3s;
}
.site-header.scrolled {
  background: rgba(247,242,233,.82);
  backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
  box-shadow: 0 1px 0 var(--border);
  padding-block: .65rem;
}
.nav { display: flex; align-items: center; justify-content: space-between; gap: 2rem; }
.brand { display: inline-flex; align-items: center; gap: .6rem;
  font-family: var(--font-display); font-weight: 700; font-size: 1.2rem;
  letter-spacing: -0.02em; }
.brand .mark { width: 30px; height: 30px; flex: none; }
.nav-links { display: none; gap: 2rem; font-size: .95rem; color: var(--muted); }
.nav-links a { transition: color .2s; }
.nav-links a:hover { color: var(--majorelle); }
.nav-cta { display: none; }
@media (min-width: 920px) {
  .nav-links { display: flex; }
  .nav-cta { display: inline-flex; }
}

/* ============================================================
   Hero
   ============================================================ */
.hero { position: relative; padding-top: clamp(8rem, 14vh, 12rem);
  padding-bottom: clamp(3rem, 6vw, 6rem); overflow: hidden; }
.hero-mesh {
  position: absolute; inset: -20% -10% auto -10%; height: 130%;
  z-index: 0; pointer-events: none;
  filter: blur(8px) saturate(112%);
  opacity: .9;
}
.hero-inner { position: relative; z-index: 2; }
.hero h1 { max-width: 16ch; margin-block: 1.5rem 1.75rem; }
.hero .lead { max-width: 56ch; font-size: clamp(1.05rem, .95rem + .5vw, 1.4rem); }
.hero-cta { display: flex; flex-wrap: wrap; gap: 1rem; margin-top: 2.5rem; }
.hero-toc {
  margin-top: clamp(3rem, 7vw, 5.5rem);
  display: flex; flex-wrap: wrap; gap: .5rem 1.4rem;
  font-family: var(--font-mono); font-size: .82rem; color: var(--muted);
  padding-top: 1.5rem; border-top: 1px solid var(--border);
}
.hero-toc a { display: inline-flex; gap: .45em; transition: color .2s; }
.hero-toc a:hover { color: var(--majorelle); }
.hero-toc a b { color: var(--clay); font-weight: 700; }

/* split text */
.split .word { display: inline-block; }
.split .word .char { display: inline-block; will-change: transform, opacity; }

/* ============================================================
   "What is SEO" — intro prose + 3 lever cards
   ============================================================ */
.intro-grid { display: grid; gap: clamp(2rem, 5vw, 4rem);
  grid-template-columns: 1fr; align-items: start; }
@media (min-width: 900px) { .intro-grid { grid-template-columns: 1.1fr 1fr; } }

.lever-cards { display: grid; gap: 1rem; margin-top: clamp(3rem, 5vw, 4.5rem);
  grid-template-columns: 1fr; }
@media (min-width: 720px) { .lever-cards { grid-template-columns: repeat(3, 1fr); } }
.lever-card {
  background: var(--surface-2); border: 1px solid var(--border);
  border-radius: var(--r-lg); padding: clamp(1.5rem, 3vw, 2rem);
  position: relative; overflow: hidden;
  transition: transform .35s var(--e-out), box-shadow .35s, border-color .35s;
}
.lever-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-2);
  border-color: #d8cdb6; }
.lever-card .num { font-family: var(--font-mono); font-size: .78rem; color: var(--clay);
  letter-spacing: .05em; }
.lever-card .ico { width: 44px; height: 44px; margin: 1.25rem 0 1.1rem;
  color: var(--majorelle); }
.lever-card h3 { margin-bottom: .5rem; }
.lever-card p { color: var(--muted); font-size: var(--t-body-sm); }

/* ============================================================
   Lever blocks (large, alternating, with mockups)
   ============================================================ */
.lever-block { position: relative; }
.lever-block + .lever-block { margin-top: clamp(4rem, 8vw, 7rem); }
.lever-grid { display: grid; gap: clamp(2rem, 5vw, 4rem); align-items: center;
  grid-template-columns: 1fr; }
@media (min-width: 960px) {
  .lever-grid { grid-template-columns: 1fr 1fr; }
  .lever-grid.flip .lever-visual { order: -1; }
}
.lever-tag {
  font-family: var(--font-mono); font-size: .8rem; color: var(--majorelle);
  letter-spacing: .04em; display: inline-flex; align-items: baseline; gap: .5em;
  margin-bottom: 1rem;
}
.lever-tag .big { font-size: 1rem; font-weight: 700; }
.lever-block > .wrap > .lever-grid h2 { margin-bottom: 1.25rem; }
.sub { margin-top: 2rem; }
.sub + .sub { margin-top: 1.75rem; }
.sub h3 { margin-bottom: .5rem; font-size: 1.25rem; display: flex; align-items: center; gap: .6rem; }
.sub h3 .dot { width: 8px; height: 8px; border-radius: 2px; background: var(--clay);
  transform: rotate(45deg); flex: none; }
.sub p { color: var(--muted); font-size: var(--t-body-sm); }

/* ============================================================
   Mockups (CSS-only, light palette)
   ============================================================ */
.mock {
  background: var(--surface-2); border: 1px solid var(--border);
  border-radius: var(--r-lg); box-shadow: var(--shadow-2);
  overflow: hidden; position: relative;
}
.mock-bar { display: flex; align-items: center; gap: .5rem; padding: .85rem 1.1rem;
  border-bottom: 1px solid var(--border); background: var(--sand); }
.mock-bar .dots { display: flex; gap: .35rem; }
.mock-bar .dots i { width: 9px; height: 9px; border-radius: 50%; background: var(--border);
  display: block; }
.mock-bar .ttl { font-family: var(--font-mono); font-size: .72rem; color: var(--muted); }
.mock-body { padding: 1.25rem; display: grid; gap: .9rem; }

/* on-site mockup: content gap bars */
.gap-row { display: grid; grid-template-columns: 1fr auto; gap: .75rem; align-items: center; }
.gap-row .label { font-size: .82rem; color: var(--ink); }
.gap-row .track { grid-column: 1 / -1; height: 9px; border-radius: 99px;
  background: var(--surface); overflow: hidden; }
.gap-row .fill { height: 100%; border-radius: 99px;
  background: linear-gradient(90deg, var(--majorelle-l), var(--majorelle));
  width: 0; transition: width 1.1s var(--e-out); }
.gap-row .fill.clay { background: linear-gradient(90deg, #e0a081, var(--clay)); }
.gap-row .pct { font-family: var(--font-mono); font-size: .78rem; color: var(--muted); }

/* sitemap / internal links */
.tree { font-family: var(--font-mono); font-size: .78rem; color: var(--muted);
  line-height: 2; }
.tree .node { color: var(--ink); }
.tree .orphan { color: var(--clay); }

/* DR gauge */
.dr-gauge { display: flex; align-items: center; gap: 1.25rem; }
.dr-ring { --p: 0; width: 116px; height: 116px; border-radius: 50%; flex: none;
  background: conic-gradient(var(--majorelle) calc(var(--p) * 1%), var(--surface) 0);
  display: grid; place-items: center; transition: --p 1.4s var(--e-out); }
.dr-ring .inner { width: 84px; height: 84px; border-radius: 50%; background: var(--surface-2);
  display: grid; place-items: center; text-align: center; }
.dr-ring .val { font-family: var(--font-display); font-weight: 700; font-size: 1.9rem;
  color: var(--majorelle); line-height: 1; }
.dr-ring .cap { font-family: var(--font-mono); font-size: .62rem; color: var(--muted); }
.link-flow { display: grid; gap: .55rem; flex: 1; }
.link-flow .lf { display: flex; align-items: center; gap: .55rem; font-size: .78rem; }
.link-flow .lf .src { flex: 1; height: 26px; border-radius: 6px; background: var(--surface);
  display: flex; align-items: center; padding-inline: .6rem;
  font-family: var(--font-mono); font-size: .66rem; color: var(--muted); }
.link-flow .lf svg { color: var(--majorelle-l); width: 16px; flex: none; }

/* backlink approach cards */
.approaches { display: grid; gap: 1rem; margin-top: 2.5rem;
  grid-template-columns: 1fr; }
@media (min-width: 680px) { .approaches { grid-template-columns: 1fr 1fr; } }
.approach {
  border: 1px solid var(--border); border-radius: var(--r-md);
  padding: 1.4rem 1.4rem 1.25rem; background: var(--surface-2);
  position: relative; transition: border-color .3s, box-shadow .3s, transform .3s var(--e-out);
}
.approach:hover { border-color: #d8cdb6; box-shadow: var(--shadow-1); transform: translateY(-3px); }
.approach .n { font-family: var(--font-mono); font-size: .75rem; color: var(--clay); }
.approach h4 { font-family: var(--font-display); font-weight: 600; font-size: 1.1rem;
  margin: .35rem 0 .6rem; letter-spacing: -0.01em; }
.approach p { font-size: var(--t-body-sm); color: var(--muted); }
.approach .meta { display: flex; flex-wrap: wrap; gap: .4rem; margin-top: 1rem; }
.chip {
  font-family: var(--font-mono); font-size: .68rem; letter-spacing: .02em;
  padding: .28em .6em; border-radius: 99px; display: inline-flex; align-items: center; gap: .4em;
  border: 1px solid var(--border);
}
.chip::before { content: ""; width: 6px; height: 6px; border-radius: 50%; }
.chip.lo  { color: #2f7d5b; } .chip.lo::before  { background: #2f7d5b; }
.chip.mid { color: var(--clay); } .chip.mid::before { background: var(--clay); }
.chip.hi  { color: #b23b3b; } .chip.hi::before  { background: #b23b3b; }

.ethics {
  margin-top: 2.5rem; padding: 1.4rem 1.6rem; border-radius: var(--r-md);
  background: var(--majorelle-wash); border: 1px solid #d6dbf7;
  display: flex; gap: 1rem; align-items: flex-start;
  font-size: var(--t-body-sm);
}
.ethics svg { color: var(--majorelle); flex: none; width: 22px; margin-top: 2px; }

/* Local — priority items + map mockup */
.local-grid { display: grid; gap: clamp(2rem,5vw,3.5rem); grid-template-columns: 1fr; align-items: start; }
@media (min-width: 980px) { .local-grid { grid-template-columns: 1fr 1fr; } }
.priorities { display: grid; gap: 1rem; }
.prio {
  border: 1px solid var(--border); border-left: 3px solid var(--majorelle);
  border-radius: var(--r-md); padding: 1.25rem 1.4rem; background: var(--surface-2);
}
.prio.p2 { border-left-color: var(--majorelle-l); }
.prio.p3 { border-left-color: var(--clay); }
.prio.p4 { border-left-color: #c9beA8; }
.prio-head { display: flex; align-items: center; justify-content: space-between; gap: 1rem;
  margin-bottom: .5rem; }
.prio h4 { font-family: var(--font-display); font-weight: 600; font-size: 1.1rem;
  letter-spacing: -0.01em; }
.prio .rank { font-family: var(--font-mono); font-size: .66rem; text-transform: uppercase;
  letter-spacing: .05em; padding: .3em .65em; border-radius: 99px;
  background: var(--majorelle-wash); color: var(--majorelle); white-space: nowrap; }
.prio.p3 .rank, .prio.p4 .rank { background: var(--clay-wash); color: var(--clay); }
.prio p { font-size: var(--t-body-sm); color: var(--muted); }

/* google business card mock */
.gmb { padding: 0; }
.gmb-map { height: 150px; position: relative; overflow: hidden;
  background:
    linear-gradient(0deg, rgba(58,71,213,.05), rgba(58,71,213,.05)),
    var(--surface); }
.gmb-map .road { position: absolute; background: var(--border); }
.gmb-pin { position: absolute; width: 26px; height: 26px; left: 50%; top: 50%;
  transform: translate(-50%,-100%); color: var(--clay); }
.gmb-pin.b { left: 28%; top: 38%; color: var(--majorelle); transform: translate(-50%,-100%) scale(.8); }
.gmb-pin.c { left: 72%; top: 64%; color: var(--majorelle); transform: translate(-50%,-100%) scale(.8); }
.gmb-card { padding: 1.1rem 1.25rem; }
.gmb-card .name { font-family: var(--font-display); font-weight: 600; font-size: 1.05rem; }
.gmb-stars { display: flex; align-items: center; gap: .4rem; margin: .35rem 0 .6rem;
  font-size: .82rem; color: var(--muted); }
.gmb-stars .s { color: var(--clay); letter-spacing: -1px; }
.gmb-meta { font-size: .8rem; color: var(--muted); display: grid; gap: .3rem; }
.gmb-meta div { display: flex; gap: .5rem; align-items: center; }
.gmb-meta svg { width: 14px; color: var(--majorelle); flex: none; }
.gmb-pack { margin-top: .9rem; padding-top: .9rem; border-top: 1px solid var(--border);
  font-family: var(--font-mono); font-size: .68rem; color: var(--majorelle); }

/* ============================================================
   AI search section
   ============================================================ */
.ai { background: var(--ink); color: var(--sand); border-radius: clamp(20px, 4vw, 36px);
  position: relative; overflow: hidden; }
.ai .wrap { position: relative; z-index: 2; }
.ai .eyebrow { color: var(--majorelle-l); }
.ai .eyebrow::before { background: var(--clay); }
.ai h2 { color: var(--surface-2); }
.ai .prose p { color: rgba(247,242,233,.78); }
.ai .accent { color: var(--majorelle-l); }
.ai-glow { position: absolute; z-index: 0; width: 60vw; height: 60vw; max-width: 720px;
  max-height: 720px; right: -10%; top: -20%; border-radius: 50%;
  background: radial-gradient(circle, rgba(110,120,240,.35), transparent 60%);
  filter: blur(20px); }
.ai-quote { margin-top: 2.5rem; border-left: 2px solid var(--majorelle-l);
  padding-left: 1.4rem; }
.ai-answer { background: rgba(255,255,255,.05); border: 1px solid rgba(255,255,255,.12);
  border-radius: var(--r-md); padding: 1.4rem 1.5rem; margin-top: 2rem; max-width: 620px; }
.ai-answer .label { font-family: var(--font-mono); font-size: .7rem; color: var(--majorelle-l);
  text-transform: uppercase; letter-spacing: .08em; margin-bottom: .75rem; display:flex; gap:.5rem; align-items:center; }
.ai-answer .label svg { width: 14px; }
.ai-answer .cite { display: inline-flex; align-items: center; gap: .35em;
  font-family: var(--font-mono); font-size: .7rem; color: var(--majorelle-l);
  background: rgba(110,120,240,.14); padding: .2em .55em; border-radius: 6px;
  vertical-align: middle; margin-inline: .2em; }

/* ============================================================
   Method timeline
   ============================================================ */
.method { position: relative; }
.timeline { position: relative; margin-top: clamp(2.5rem, 5vw, 4rem); }
.timeline-rail { position: absolute; left: 27px; top: 12px; bottom: 12px; width: 2px;
  background: var(--border); }
.timeline-rail .fill { position: absolute; inset: 0 0 auto 0; width: 100%; height: 0;
  background: linear-gradient(var(--majorelle-l), var(--majorelle)); transition: height .15s linear; }
@media (min-width: 760px) { .timeline-rail { left: 50%; transform: translateX(-50%); } }
.step { position: relative; padding-left: 70px; padding-block: clamp(1.25rem,2.5vw,2rem); }
@media (min-width: 760px) {
  .step { display: grid; grid-template-columns: 1fr 56px 1fr; gap: 2rem; padding-left: 0;
    align-items: start; }
  .step .step-body { grid-column: 1; text-align: right; }
  .step .step-mid { grid-column: 2; }
  .step:nth-child(even) .step-body { grid-column: 3; text-align: left; }
  .step:nth-child(even) .step-bullets { justify-content: flex-start; }
  .step .step-bullets { justify-content: flex-end; }
}
.step-mid { position: absolute; left: 0; top: clamp(1.25rem,2.5vw,2rem); }
@media (min-width:760px){ .step-mid { position: static; } }
.step-node { width: 56px; height: 56px; border-radius: 50%; background: var(--surface-2);
  border: 2px solid var(--border); display: grid; place-items: center; position: relative;
  z-index: 2; color: var(--majorelle); transition: border-color .4s, transform .4s var(--e-out); }
.step.in-view .step-node { border-color: var(--majorelle); transform: scale(1.06); }
.step-node svg { width: 24px; }
.step-num { position: absolute; font-family: var(--font-display); font-weight: 700;
  font-size: clamp(3.5rem, 8vw, 6rem); line-height: 1;
  -webkit-text-stroke: 1.5px var(--border); color: transparent;
  top: -.35em; pointer-events: none; z-index: 0; }
.step:nth-child(odd) .step-num { right: -.1em; }
.step:nth-child(even) .step-num { left: -.1em; }
@media (max-width: 759px){ .step-num { left: 58px !important; right:auto !important; top:-.25em; } }
.step-body h3 { margin-bottom: .6rem; }
.step-body p { color: var(--muted); font-size: var(--t-body-sm); }
.step-bullets { display: flex; flex-wrap: wrap; gap: .45rem; margin-top: 1rem; }
.step-bullets .b { font-family: var(--font-mono); font-size: .68rem; color: var(--ink);
  background: var(--surface); border: 1px solid var(--border); padding: .3em .65em;
  border-radius: 99px; }

/* ============================================================
   Tools marquee
   ============================================================ */
.tools { background: var(--surface); border-block: 1px solid var(--border); }
.marquee { overflow: hidden; -webkit-mask-image: linear-gradient(90deg, transparent, #000 12%, #000 88%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 12%, #000 88%, transparent); }
.marquee-track { display: flex; gap: 3rem; width: max-content;
  animation: marquee 26s linear infinite; }
.marquee-track .tool { display: inline-flex; align-items: center; gap: .7rem;
  font-family: var(--font-mono); font-size: clamp(1.1rem,2.5vw,1.6rem); color: var(--ink);
  white-space: nowrap; }
.marquee-track .tool .sep { color: var(--clay); }
@keyframes marquee { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .marquee-track { animation: none; flex-wrap: wrap; } }
.tools .note { text-align: center; color: var(--muted); font-size: var(--t-body-sm);
  margin-top: 2rem; max-width: 60ch; margin-inline: auto; }

/* ============================================================
   Engagement model
   ============================================================ */
.offers { display: grid; gap: 1.25rem; grid-template-columns: 1fr; }
@media (min-width: 820px) { .offers { grid-template-columns: repeat(3, 1fr); } }
.offer { border: 1px solid var(--border); border-radius: var(--r-lg); padding: 2rem 1.75rem;
  background: var(--surface-2); display: flex; flex-direction: column; gap: .75rem;
  transition: transform .35s var(--e-out), box-shadow .35s; }
.offer:hover { transform: translateY(-4px); box-shadow: var(--shadow-2); }
.offer .ico { width: 40px; height: 40px; color: var(--majorelle); margin-bottom: .25rem; }
.offer h3 { font-size: 1.3rem; }
.offer p { color: var(--muted); font-size: var(--t-body-sm); flex: 1; }
.offer .price { font-family: var(--font-mono); font-size: .78rem; color: var(--clay);
  letter-spacing: .03em; padding-top: 1rem; margin-top: .5rem; border-top: 1px solid var(--border); }
.offer-cta { margin-top: 2.5rem; text-align: center; }

/* ============================================================
   FAQ accordion
   ============================================================ */
.faq-list { max-width: 860px; margin-inline: auto; }
.faq-item { border-bottom: 1px solid var(--border); }
.faq-item summary { list-style: none; cursor: pointer; padding: 1.4rem 0;
  display: flex; align-items: center; justify-content: space-between; gap: 1.5rem;
  font-family: var(--font-display); font-weight: 500; font-size: clamp(1.05rem,2vw,1.3rem);
  letter-spacing: -0.01em; }
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item .faq-icon { flex: none; width: 26px; height: 26px; border-radius: 50%;
  border: 1.5px solid var(--border); display: grid; place-items: center; color: var(--majorelle);
  transition: transform .35s var(--e-out), border-color .3s, background .3s; position: relative; }
.faq-item .faq-icon::before, .faq-item .faq-icon::after {
  content: ""; position: absolute; background: currentColor; border-radius: 2px; }
.faq-item .faq-icon::before { width: 11px; height: 1.6px; }
.faq-item .faq-icon::after  { width: 1.6px; height: 11px; transition: transform .35s var(--e-out); }
.faq-item[open] .faq-icon { background: var(--majorelle-wash); border-color: var(--majorelle); }
.faq-item[open] .faq-icon::after { transform: rotate(90deg); opacity: 0; }
.faq-answer { overflow: hidden; }
.faq-answer-inner { padding-bottom: 1.5rem; color: var(--muted); font-size: var(--t-body);
  max-width: 70ch; }

/* ============================================================
   Final CTA + footer
   ============================================================ */
.final-cta { position: relative; overflow: hidden;
  background: var(--majorelle); color: #fff; border-radius: clamp(20px,4vw,40px);
  text-align: center; padding: clamp(3.5rem,8vw,6.5rem) var(--gut); }
.final-cta .zellige-watermark { opacity: .12; --zellige-bg: var(--zellige-white); }
.final-cta h2 { color: #fff; max-width: 18ch; margin-inline: auto; position: relative; z-index: 2; }
.final-cta .btn-light { background: #fff; color: var(--majorelle); margin-top: 2.25rem;
  position: relative; z-index: 2; }
.final-cta .btn-light:hover { background: var(--sand); }
.final-cta .contact-line { position: relative; z-index: 2; margin-top: 2rem;
  font-family: var(--font-mono); font-size: .85rem; color: rgba(255,255,255,.8);
  display: flex; flex-wrap: wrap; gap: .5rem 1.5rem; justify-content: center; }
.final-cta .contact-line a:hover { color: #fff; text-decoration: underline; }

.site-footer { padding-block: clamp(3rem,6vw,5rem) 2.5rem; }
.footer-grid { display: grid; gap: 2.5rem; grid-template-columns: 1fr;
  padding-bottom: 2.5rem; border-bottom: 1px solid var(--border); }
@media (min-width: 760px) { .footer-grid { grid-template-columns: 1.4fr 1fr 1fr; } }
.footer-brand .brand { font-size: 1.4rem; margin-bottom: 1rem; }
.footer-brand p { color: var(--muted); font-size: var(--t-body-sm); max-width: 34ch; }
.footer-col h5 { font-family: var(--font-mono); font-size: .72rem; text-transform: uppercase;
  letter-spacing: .06em; color: var(--clay); margin-bottom: 1rem; }
.footer-col ul { list-style: none; padding: 0; display: grid; gap: .6rem; }
.footer-col a, .footer-col li { color: var(--muted); font-size: var(--t-body-sm); transition: color .2s; }
.footer-col a:hover { color: var(--majorelle); }
.footer-col svg { width: 14px; vertical-align: -2px; margin-right: .4rem; color: var(--majorelle); }
.footer-bottom { display: flex; flex-wrap: wrap; gap: 1rem; justify-content: space-between;
  margin-top: 2rem; font-size: .82rem; color: var(--muted);
  font-family: var(--font-mono); }
.footer-socials { display: flex; gap: 1rem; }
.footer-socials a { width: 36px; height: 36px; border: 1px solid var(--border); border-radius: 50%;
  display: grid; place-items: center; color: var(--muted); transition: all .25s; }
.footer-socials a:hover { color: var(--majorelle); border-color: var(--majorelle);
  background: var(--majorelle-wash); }
.footer-socials svg { width: 17px; }

/* ============================================================
   Reveal animations
   ============================================================ */
.reveal { opacity: 0; transform: translateY(16px);
  transition: opacity .7s var(--e-out), transform .7s var(--e-out); }
.reveal.in { opacity: 1; transform: none; }
.reveal.d1 { transition-delay: .08s; }
.reveal.d2 { transition-delay: .16s; }
.reveal.d3 { transition-delay: .24s; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  .split .char { opacity: 1 !important; transform: none !important; }
  .hero-mesh { animation: none !important; }
  *, *::before, *::after { animation-duration: .001ms !important; animation-iteration-count: 1 !important; }
}

/* utility */
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }
.center { text-align: center; }
.mt-sm { margin-top: 1rem; } .mt-md { margin-top: 2rem; }